Monday, March 24, 2008

Cassius Eyewear


Cassius Eyewear is the creation of co-founders Jason Ng and Kennedy Poynter. Created
as an alternative to luxury branded eyewear, Cassius places systems of harmony and proportion at the center of it's design philosophy. This together with the ideology that a logo should be intentionally subtle so that the shape and design of the frames themselves defines the look and feel, rather than the 'brand' itself. Their first range explicitly evokes scale of architectural proportion, the Bauhaus and the warped forms of 20th century structures - capacious and linear, mixing volumes and space.
Cassius comes from New Zealand and will be releasing their first collection soon.

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