Converse held a launch party for Dr. Romanelli's new Converse (RED) shoe in Los Angeles. The new shoe was made with (PRODUCT) RED which is a program to help fight AIDS, Malaria and Tuberculosis. Inspired by the (PRODUCT) RED project, Dr. Romanelli went out to create a band-aid motif Chuck Taylor. According to Supertouch, Dr. Romanelli said:
"The 1HUND(RED) Artists project really motivated me to create something unique and I choose the band-aids as a fix for positive change."
In addition, Lupe Fiasco was there at the party for some live performances.
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